Aged Like Milk

Zuckerberg Bet $77 Billion on Being "Metaverse-First." Now He's Cutting and Running to AI.

Posted February 24, 2026

"From now on, we will be metaverse-first, not Facebook-first. Our hope is that within the next decade, the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce, and support jobs for millions of creators and developers."

— Mark Zuckerberg, CEO of Meta

October 28, 2021

What Actually Happened

In a moment of breathtaking corporate hubris, Zuckerberg renamed his entire company to "Meta" and declared the future would be spent hanging out as legless avatars in virtual conference rooms. Four years and $77 billion in losses later, the metaverse has fewer users than a suburban bowling alley. Reality Labs is getting its budget slashed by 30% for 2026, and Zuckerberg is now pivoting to AI—which he's betting $72 billion on this year alone. "Metaverse-first" lasted about as long as a Quest headset's battery life. The billion users he promised? Still waiting. The hundreds of billions in digital commerce? Mostly people selling each other virtual designer handbags that nobody wears. Economist Dean Baker summarized it best: Zuckerberg threw "$77 billion into the toilet." But don't worry—Meta's stock is doing fine because investors are now excited about AI. Same energy, different buzzword.

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