"Sell Apple" — The Advice That Kept Costing People Millions

Throughout the 2010s, analysts repeatedly told investors to sell Apple stock. "Peak iPhone" was declared almost annually. In January 2016, Apple traded around $24 (split-adjusted), and numerous analysts downgraded the stock, saying the best days were behind it.

Apple has since surged to over $250 per share — a gain of more than 900%. It became the first company to reach $1 trillion, then $2 trillion, then $3 trillion in market cap. The iPhone didn't just survive — it became the most profitable product ever made, and Apple's services business (App Store, Apple Music, iCloud) became a massive profit center in its own right.

Every year, someone declares "peak Apple." Every year, they're wrong.